Candice L. Elliott

Founder &

Principal Consultant

I started Fortress and Flourish in December of 2018 to fulfill my dream of working with business owners to create thriving work environments.  

The foundation of this work is the Fortress.  This is how we build a strong relationship between the company and staff.  Clear expectations help eliminate confusion and allow us the space to thrive. This is where Flourish comes in.  Once we have a strong foundation, then we can move on to the fun stuff.

I often meet with business owners who feel out of their element when it comes to managing staff.  This sometimes gets in the way of the joy of their work.  The laws are complicated, and there are also the day to day operational needs of the business to considered.  I am here as a resource if you have challenges and would like to talk them through. 

I hope we get to connect soon.



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Senior Professional in Human Resources

Leadership for Community Transformation

Certificate in English Language Teaching to Adults


Master of Human Resources and Labor Relations

Emphasis Training and Development

Pennsylvania State University

Bachelor of Anthropology

Emphasis Archaeology, Minor Philosophy

San Francisco State University

Otis College of Art and Design

Young Artist College Immersion


Santa Cruz Chamber of Commerce

Alliance of Women Entrepreneurs

Workforce Development Board of Santa Cruz County

Community Advisory Committee on Homelessness


Santa Cruz Chamber of Commerce - Santa Cruz, CA

IATSE Local 134 - San Jose, CA

Prison Arts Project - Various Locations, CA

Pajaro Valley Loaves and Fishes - Watsonville, CA


Workbench - Santa Cruz, CA

Elliott Management - Sacramento, CA

Build | Groh - Santa Cruz, CA

Food and Beverage

Venus Spirits - Santa Cruz, CA

The Penny Ice Creamery- Santa Cruz, CA

Soif Wine Bar and Merchants - Santa Cruz, CA


Botanic & Luxe - Santa Cruz, CA

Fionna Floral - Pacific Grove, CA

The Zero Shop - Capitola, CA

Health and Wellness

Yoso Wellness - Santa Cruz, CA

Agile Monkey - Santa Cruz, CA


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Santa Cruz, California | | 805-341-9226

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