On this episode of The Hearth, Deborah Lindsay joins us to decode the often misunderstood roles within a business operation. As an experienced fractional COO, she dissects the unique differences between fractional COOs, interim executives, consultants, and advisors, shedding light on how each contributes significantly to a company's growth and efficiency. Additionally, she unfolds the indispensable role of a fractional COO, especially in small to mid-sized companies embarking on a journey of growth and expansion.
Deborah's passion for sustainability is not just a personal preference; it's an integral part of her professional life. Her quest to make a positive impact led her to acquire an MBA focusing on supporting startups striving to resolve climate change, economic inequity, and social injustice. Listen to her compelling narrative on why smaller businesses, with their inherent nimbleness and the ability to establish core values early on, can significantly impact these pressing global issues.
In the final part of our conversation, Deborah shares riveting insights into creating a sustainable business, warning about the pitfalls of greenwashing, and emphasizing clear, realistic sustainability goals. Her hands-on experience in startups and active participation in the Green Business Network makes her an invaluable guide for businesses looking to embed sustainability as a core value.
Links mentioned:
Contact Deborah here.